“The XMinded”: Serviceplan Hamburg and BMW M Reveal Grand Finale of 50^th Anniversary Campaign

By newsroom on November 7, 2022   Advertising, Latest, Marketing  

“We are M” – under this claim, BMW M and Serviceplan Hamburg are celebrating the 50th anniversary of BMW M. The international campaign is divided into four chapters. With “The XMinded”, the final chapter of the campaign launched on 3 November. It gives an outlook on the future and direction of the M brand and […]