Bodyform reveals the hidden weight of heavy periods in new campaign

Bodyform reveals the hidden weight of heavy periods in new campaign

Integrated campaign created by AMV BBDO and Earnies highlights the unseen toll of heavy flows to introduce Bodyform Ultimate, the brand’s #1 protection for heavy periods. Essity-owned brand Bodyform is once again challenging outdated narratives around periods with the launch of a new campaign for Bodyform Ultimate, the brand’s new #1 product for heavy periods. New research from […]

LIBRESSE / BODYFORM LAUNCHES ‘NEVER JUST A PERIOD’, HIGHLIGHTING THE LIFETIME OF CONFUSION WOMEN+ GO THROUGH FROM THEIR FIRST PERIOD TO THE LAST

LIBRESSE / BODYFORM LAUNCHES ‘NEVER JUST A PERIOD’, HIGHLIGHTING THE LIFETIME OF CONFUSION WOMEN+ GO THROUGH FROM THEIR FIRST PERIOD TO THE LAST

Libresse / Bodyform launches new “Never Just A Period” campaign, as new data reveals more than half (59%) of those who menstruate wish they’d been taught more about their periods and intimate health throughout their life. Developed by AMV BBDO, the integrated campaign challenges society to truly understand women+’s bodies and to actually prepare them for a […]