Integrated campaign created by AMV BBDO and Earnies highlights the unseen toll of heavy flows to introduce Bodyform Ultimate, the brand’s #1 protection for heavy periods. Essity-owned brand Bodyform is once again challenging outdated narratives around periods with the launch of a new campaign for Bodyform Ultimate, the brand’s new #1 product for heavy periods. New research from […]
Libresse / Bodyform launches new “Never Just A Period” campaign, as new data reveals more than half (59%) of those who menstruate wish they’d been taught more about their periods and intimate health throughout their life. Developed by AMV BBDO, the integrated campaign challenges society to truly understand women+’s bodies and to actually prepare them for a […]