A new paradigm for embedding inclusivity into every aspect of marketing and brand-building

A new paradigm for embedding inclusivity into every aspect of marketing and brand-building

CULTURAL INTELLIGENCE FOR MARKETERS Building an Inclusive Marketing Strategy Dr. Anastasia Kārkliņa Gabriel It takes more than casting models of various races, gender expressions, and body sizes to produce inclusive campaigns. Brand marketing that has the power to shape society for the better requires a genuine commitment to understanding culture. In Cultural Intelligence for Marketers: […]

Internationally Renowned Design Agency Turner Duckworth Presents Stories and Advice Gathered From 30+ Years Working with The World’s Biggest Brands

Internationally Renowned Design Agency Turner Duckworth Presents Stories and Advice Gathered From 30+ Years Working with The World’s Biggest Brands

Published By Phaidon on Feb. 24th, Book Weaves a Narrative Around the Influential Studio’s Three-Decade-Plus Through The Lens Of Their Best Known Work For Amazon, McDonald’s, Metallica, And More Phaidon is delighted to present “I Love It. What Is It?,” available on February 24th in the UK wherever books are sold. This inspiring volume is […]

impact.com Releases The Partnership Economy, A New Book That Guides Businesses To Success In A Digital World

Authored by CEO David A. Yovanno, The Partnership Economy details how businesses can find new audiences, grow revenue, and deliver exceptional customer experiences

impact.com Releases The Partnership Economy, A New Book That Guides Businesses To Success In A Digital World

impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced the release of The Partnership Economy, a book authored by impact.com CEO David A. Yovanno, which explores the collaborative relationship between businesses and their partners. It provides actionable insights for businesses to reach objectives, such as securing new-to-file customers, increasing […]

200 marketing experts band together to fight for NHS heroes

200 marketing experts band together to fight for NHS heroes

More than 200 of the UK’s leading marketers have joined forces to raise awareness and vital funds for NHS workers affected by the coronavirus pandemic through the publication of a new book entitled ‘Excerpts from Experts: Marketing.’    Spearheaded by one of the industry’s foremost leadership recruitment businesses, Fortune Hill, the near-400-page book includes insights from the prominent marketing industry […]

Unicef Next Generation publishes Words By designed by Charlie Smith Design

Unicef Next Generation publishes Words By designed by Charlie Smith Design

Unicef Next Generation has released Words By, a book of collected poems and stories from 138 diverse voices, designed by London studio Charlie Smith Design.  The book and accompanying website celebrate our humanity by bringing together experiences of individuals from all walks of life. Working with Unicef Next Generation, Charlie Smith Design created the Words […]

Taxi Studio: The Little Book Of Phobias

Taxi Studio: The Little Book Of Phobias

They support the words ‘Fearless Creativity’ on their logo, so it’s quite fitting that for their 10th anniversary Taxi Studio have published The Little Book Of Phobias. Speaking about the keepsake Taxi had this to say: “Most experts agree that the first step towards mastering your fears, whatever they may be, is to face up […]