Award-winning creative leader Nick Sonderup has spent more than two decades making work for brands like MTV, American Express, State Farm, Nike, Stella Artois, ESPN, MINI and Northwell Health. Now, he’s turned his wit and wisdom into a book for the people who keep the advertising machine running. His new release, How Not to Hate Advertising: A Creative’s Guide to a […]
Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three […]
Austin Scott, chief creative officer at Brandon, has released Before You Get the Brief: A Field Guide to Launching and Fueling Your Creative Career, a candid, no-nonsense manual for students and junior creatives navigating one of the toughest job markets in advertising history. Scott has spent more than 15 years at agencies including FCB, Leo Burnett, BBDO, […]
— The First Comprehensive, Evidence-Based Guide On How Truly Successful Brands Are Built New Book Reveals Why Brand Associations Are the Operating System of Marketing—and Offers Practical Tools to Build Stronger, More Memorable Brands Why do some brands stick in our minds—and wallets—while others fade into irrelevance? According to internationally recognized brand strategist Ulli Appelbaum, […]
‘Connected Packaging: The Game-Changing Marketing Tool’ offers in-depth insights into the future of brand-consumer interactions Creative technology studio Appetite Creative today announced the launch of ‘Connected Packaging: The Game-Changing Marketing Tool’ now available in Spanish. Authored by Managing Director, Jenny Stanley, a pioneer in the connected packaging industry, her comprehensive guide offers fresh perspectives on this […]
CULTURAL INTELLIGENCE FOR MARKETERS Building an Inclusive Marketing Strategy Dr. Anastasia Kārkliņa Gabriel It takes more than casting models of various races, gender expressions, and body sizes to produce inclusive campaigns. Brand marketing that has the power to shape society for the better requires a genuine commitment to understanding culture. In Cultural Intelligence for Marketers: […]
Published By Phaidon on Feb. 24th, Book Weaves a Narrative Around the Influential Studio’s Three-Decade-Plus Through The Lens Of Their Best Known Work For Amazon, McDonald’s, Metallica, And More Phaidon is delighted to present “I Love It. What Is It?,” available on February 24th in the UK wherever books are sold. This inspiring volume is […]
Authored by CEO David A. Yovanno, The Partnership Economy details how businesses can find new audiences, grow revenue, and deliver exceptional customer experiences
impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced the release of The Partnership Economy, a book authored by impact.com CEO David A. Yovanno, which explores the collaborative relationship between businesses and their partners. It provides actionable insights for businesses to reach objectives, such as securing new-to-file customers, increasing […]
One of the founders of Lucky Generals, Andy Nairn, has launched his first book. GO LUCK YOURSELF explores the power of luck in building a brand. It’s published by Harriman House (whose other authors include Dave Trott and Richard Shotton) and is available for pre-order now, for a June launch. In the book, Nairn (who […]
More than 200 of the UK’s leading marketers have joined forces to raise awareness and vital funds for NHS workers affected by the coronavirus pandemic through the publication of a new book entitled ‘Excerpts from Experts: Marketing.’ Spearheaded by one of the industry’s foremost leadership recruitment businesses, Fortune Hill, the near-400-page book includes insights from the prominent marketing industry […]