Young Capital bridges generation gap with energy drink ‘donated’ by Gen Z
Directed by HAMLET’s Angelo Cerisara, the surreal campaign encourages Gen Z-ers to ‘Boost Your Boomer’ with an invigorating beverage Of all the challenges associated with modern workplaces, the generation gap is one of the biggest. With their boundless energy and digital nous, it’s no surprise that Gen Z can get frustrated with the slower pace […]