Brand Love is in the air this week at the Engineering Brand Love Summit, a joint event hosted by Brand Innovators and The Shipyard, where marketers will have an exciting new data analytics tool at their disposal—PULSE—which is rolling out in beta test mode and represents the most comprehensive measurement of Brand Love to date. Developed by […]
By Louise Findlay-Wilson, Founder and Managing Director at Energy PR
What determines whether a brand is great or loveable and does it matter? These were the questions which drove our Brand Love, research, and to complete it we interviewed over 100 leading marketers. What we found is that there’s a clear link between a brand’s lovability and the loyalty it enjoys. Furthermore, communications have a practical role […]
