Segafredo’s new global brand platform ‘Take Your Shot’, created by BBH London, repositions the brand for a new generation of coffee drinkers. Turning the everyday espresso ritual into a moment of action, Segafredo has repositioned its brand via a new global creative platform created by BBH London, ‘Take Your Shot’. The platform repositions the iconic […]
AEG and Publicis London have launched ‘It’s Your Haus’, a new UK brand platform challenging the nation’s tendency to settle for appliances and interiors that don’t truly reflect personal taste. While many people want their homes to feel personal and expressive, practical considerations, inherited choices and the pressure to play it safe often mean people […]
Tango’s new campaign dips into 90s nostalgia with the aim of resonating with Gen Z Soft drink brand Tango, owned by Carlsberg Britvic, launches a new brand platform and campaign ‘Wrecking Ball of Tang’. The campaign, by creative agency of record VCCP, spotlights the intense hit of tang that characterises the intense taste and flavour experience […]
Zespri, the world’s leading marketer of kiwifruit, has today announced the appointment of international creative network, VCCP to develop and launch its new global brand platform, Grown for Good, following a rigorous selection process. Zespri International Limited is the largest marketer of kiwifruit in the world, selling a record 248.1 million trays of kiwifruit in the 2025/26 […]
‘Smooth, Done Right’ emphasizes EWC’s 20-year expertise and thousands of trained specialists In partnership with creative and branding agency Yard NYC, European Wax Center (EWC) is launching ‘Smooth, Done Right™’, a new brand platform that marks a full-scale brand transformation for the industry leader in hair removal. As part of this evolution, Yard NYC has […]
Seabrook Crisps is launching “Bags of Northern Soul,” a new brand platform created by Quiet Storm, marking the agency’s first work since winning the account in a competitive pitch in September 2025. A significant new creative direction for the brand, “Bags of Northern Soul” stakes out challenger territory for Seabrook, built to accelerate its nationwide […]
The platform is brought to life with Freshpet’s new ‘Kitchen Conversations’ advertising campaign, which aims to capture the intimate, emotional bond between pets and their people Freshpet, Inc (Nasdaq: FRPT), the first-to-market leader in fresh pet food, today announced “Better Food for Your Better Half,” a long-term brand platform designed to reflect the evolving bond […]
Walkers has unveiled a new integrated brand platform, ‘Your Little Slice of Joy’, with creative agency of record VCCP. The campaign celebrates the love that goes into making Walkers crisps and encourages the nation to put their joy first – even if just for a brief moment. The new platform, ‘Your Little Slice of Joy’, brings a bold and […]
Pringles, one of the world’s most iconic snack brands, is launching a new exciting European brand platform, “Pass the Pringles”. Rolling out today across 14 markets, the integrated campaign centres on creating playful connections sparked by passing a tube of Pringles, reflecting the real-world insight that people don’t just enjoy Pringles – they enjoy sharing […]
‘Salon Attitude. Every Day.’ is a global brand relaunch that aims to shake up category conventions, focusing on the confidence and attitude that a great hair day brings. John Frieda, the pioneering hair care brand by Japanese beauty manufacturer Kao, is back with a fresh, global relaunch and a powerful new brand platform, ‘Salon Attitude. Every […]