‘Smooth, Done Right’ emphasizes EWC’s 20-year expertise and thousands of trained specialists In partnership with creative and branding agency Yard NYC, European Wax Center (EWC) is launching ‘Smooth, Done Right™’, a new brand platform that marks a full-scale brand transformation for the industry leader in hair removal. As part of this evolution, Yard NYC has […]
Seabrook Crisps is launching “Bags of Northern Soul,” a new brand platform created by Quiet Storm, marking the agency’s first work since winning the account in a competitive pitch in September 2025. A significant new creative direction for the brand, “Bags of Northern Soul” stakes out challenger territory for Seabrook, built to accelerate its nationwide […]
The platform is brought to life with Freshpet’s new ‘Kitchen Conversations’ advertising campaign, which aims to capture the intimate, emotional bond between pets and their people Freshpet, Inc (Nasdaq: FRPT), the first-to-market leader in fresh pet food, today announced “Better Food for Your Better Half,” a long-term brand platform designed to reflect the evolving bond […]
Walkers has unveiled a new integrated brand platform, ‘Your Little Slice of Joy’, with creative agency of record VCCP. The campaign celebrates the love that goes into making Walkers crisps and encourages the nation to put their joy first – even if just for a brief moment. The new platform, ‘Your Little Slice of Joy’, brings a bold and […]
Pringles, one of the world’s most iconic snack brands, is launching a new exciting European brand platform, “Pass the Pringles”. Rolling out today across 14 markets, the integrated campaign centres on creating playful connections sparked by passing a tube of Pringles, reflecting the real-world insight that people don’t just enjoy Pringles – they enjoy sharing […]
‘Salon Attitude. Every Day.’ is a global brand relaunch that aims to shake up category conventions, focusing on the confidence and attitude that a great hair day brings. John Frieda, the pioneering hair care brand by Japanese beauty manufacturer Kao, is back with a fresh, global relaunch and a powerful new brand platform, ‘Salon Attitude. Every […]
Power-packed “Ready. Set. Bang” Campaign Intros New Integrated Approach The Many, the independent, full-service advertising agency that specializes in building brand relevance for today’s participatory culture consumer, is breaking a neon-lit, up-for-anything creative campaign for Bang Energy that serves as the brand’s first integrated brand platform. Launching an entirely new brand platform under the tagline “Ready. Set. […]
Technology shown through the lens of humanity shapes a national media campaign launching evolved brand platform The text to your mom and dad. The family gathering captured over a Ring camera. The forgiveness message sent to a loved one. These are the small moments that bring us closer together. For 145 years, Bell has played […]
Today, O2 and its global creative agency of record VCCP unveil a new brand platform and positioning, centred around connecting customers with life’s most exciting moments and reinforcing the brand as ‘Essential For Living’. The new brand platform revisits the brand’s founding message from 2002, positioning it as an enabler of life’s greatest moments. It emphasises the excitement and rewards […]
When the world says new, we say New Again Vinted, Europe’s leading second-hand fashion marketplace and the go-to destination for all kinds of pre-loved items, is today announcing the launch of its first-ever brand platform, ‘New Again.’ This evolution strengthens Vinted’s identity in the second-hand market while paving the way for expansion beyond clothing. The refined […]