Berry Bros. & Rudd Appoints BBD Perfect Storm to Reposition The King’s Ginger
![Berry Bros. & Rudd Appoints BBD Perfect Storm to Reposition The King’s Ginger Berry Bros. & Rudd Appoints BBD Perfect Storm to Reposition The King’s Ginger](https://marcommnews.com/wp-content/uploads/2017/10/kingsginger.gif)
Royally-appointed wine and spirits merchant Berry Bros. & Rudd is launching a new brand positioning developed by BBD Perfect Storm for its liqueur brand, The King’s Ginger. The work marks a shift in strategy for The King’s Ginger. Originally developed in 1903 as a revivifier for King Edward VII, the product has historically been associated […]