Miller Genuine Draft Recaptures ‘Genuineness’ with Brand Refresh

Miller Genuine Draft Recaptures ‘Genuineness’ with Brand Refresh

Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous for its unique, […]

WPA Pinfold land repositioning for global pet food brand

WPA Pinfold land repositioning for global pet food brand

Fish4Dogs are passionate about dogs, especially their vitality and wellbeing, and are pioneers in the use of fish, rich in Omega 3, to provide the perfect protein for dogs.  WPA Pinfold took these values and positioned Fish4Dogs as Champions of Fish, proud of their protein sources and the benefits they bring to a dog’s life.  While Fish4Dogs’ Finest food range […]

Carluccio’s invests £10M in brand refresh and digital strategy

Carluccio’s invests £10M in brand refresh and digital strategy

Carluccio’s, the Italian high street restaurant business, announced a substantial digital overhaul that will extend the unique Italian food brand online. Partnering with BigCommerce, the leading eCommerce platform for fast-growing and established brands, Carluccio’s relaunched website brings together for the first time rich content and online shopping in a single web experience. The website, hosted on […]

M&C Saatchi PR renames as part of brand refresh

M&C Saatchi PR renames as part of brand refresh

M&C Saatchi PR announced that it has rebranded as M&C Saatchi Public Relations. The change of name is part of an overall global brand refresh that has been carried out to more clearly define the agency’s vision, proposition and purpose. Global CEO Molly Aldridge commented: “In a confused and converging communications industry, we wanted to […]

Virgin Holidays and Virgin Atlantic set to soar with multi-million pound brand refresh

Virgin Holidays and Virgin Atlantic set to soar with multi-million pound brand refresh

 Virgin is preparing to come back with a bang this September with the launch of two multimillion pound brand campaigns from Virgin Holidays and Virgin Atlantic. Creative work for both businesses was consolidated under AMV BBDO in March to deliver greater synergy and improve efficiencies between the two businesses – whilst retaining a distinctive […]

Red Bee announces the launch of Telemundo’s brand refresh

Red Bee announces the launch of Telemundo’s brand refresh

Red Bee, the creative and branding agency, announced the launch of broadcaster Telemundo’s refreshed brand design. As the leading Spanish-language broadcaster in the United States, Telemundo is recognised for redefining Hispanic media and content. Red Bee was tasked with leading the rebrand and campaign launch. The agency’s work encompassed; devising the creative-strategy that became the […]