Thomson Reuters (TSX/NYSE: TRI), a global content and technology company, today announced an updated brand, representing its commitment to address the needs of professionals operating within an ever-evolving landscape. Undergoing the first brand refresh in 16 years, the new Thomson Reuters brand further signifies its commitment to investing in market-leading products and technology that leverage […]
Homethings – the most innovative challenger brand in Home Care – today reveals its plans for a brand-new look across its retail product packaging. Executed in partnership with Belief Machines, the refresh aims to educate consumers and land simple benefit-led messaging. The bright and bold creative speaks directly to eco-active shoppers looking to make sustainable choices […]
Originally appointed to create the Plant Pioneers identity back in 2019 and subsequently asked to refresh it in 2022, Foster & Baylis have seen this trailblazing brand grow from 10 SKUs to around 100 SKUs since its inception. Originally launched as a meat-substitute offering it has expanded its portfolio to cover fresh, frozen and ambient […]
Recycling and waste management company Recycling Lives has today announced a brand refresh, including a new brand strategy and evolved messaging, along with a new website, brand film and strapline that truly reflects its purpose, beliefs, and goals. The new look and feel, developed in conjunction with its employees and clients, has been designed to […]
Independent creative marketing agency 62ABOVE has created and launched a rebrand for The Temecula Valley Winegrowers Association (TVWA) that includes a new logo, website and video, according to agency Founder and Chief Relationships Officer, Jon Bailey. Working with Executive Director of the TVWA, Krista Chaich, 62ABOVE created a campaign designed to highlight the region’s approachability, […]
Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous for its unique, […]
Following the merger of CYBG and Virgin Money and hot on the heels of the successful opening of B-Works, Manchester, I-AM were appointed to design the first-generation of new Virgin Money UK stores to hit the UK high street as part of the Dec 2019 brand relaunch campaign. We developed a customer centric, store format […]
Fish4Dogs are passionate about dogs, especially their vitality and wellbeing, and are pioneers in the use of fish, rich in Omega 3, to provide the perfect protein for dogs. WPA Pinfold took these values and positioned Fish4Dogs as Champions of Fish, proud of their protein sources and the benefits they bring to a dog’s life. While Fish4Dogs’ Finest food range […]
Professional performing arts school, Stagecoach, has announced a global brand refresh, and has appointed launch specialist Five by Five as lead creative agency for the project. Launching later in 2018, the campaign looks to position Stagecoach as more than solely a performing arts service. A brand evolution of its Creative Courage for Life business ethos, […]
Carluccio’s, the Italian high street restaurant business, announced a substantial digital overhaul that will extend the unique Italian food brand online. Partnering with BigCommerce, the leading eCommerce platform for fast-growing and established brands, Carluccio’s relaunched website brings together for the first time rich content and online shopping in a single web experience. The website, hosted on […]