Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock, ‘The Lane Change Song’ for United Nations Global Road Safety Week

Bridgestone MEA and Serviceplan Middle East Collaborate to Unveil Innovative Radio Roadblock, ‘The Lane Change Song’ for United Nations Global Road Safety Week

Every year, traffic accidents claim the lives of over 1.35 million individuals worldwide. In the United Arab Emirates (UAE), the number of crashes escalated from 2,931 in 2021 to 3,488 in 2022, making it clear that road safety is a pressing concern. * Among the leading causes of fatalities in the UAE is reckless lane […]