Brands wake up to ‘doing good’ to drive their reputation

By newsroom on October 2, 2020   Agency, Latest, Marketing  

41% of companies now focus brand purpose on doing good, rather than products 27% of companies now put ad budget behind promoting purpose

As consumers increasingly stand up to what they see as bad corporate behaviour, more companies are focusing their ‘purpose’ on helping to improve the world as a central part of their business and marketing strategy. Today, 41% of major businesses adopt a brand purpose that is focused on the positive impact they can have on […]