Ebiquity analysis reveals $45bn in global profit up for grabs for brands that optimise their advertising budgets
Ebiquity has released a piece of research showing that better allocation of marketing spend could result in approximately $45bn more profit globally for brands each year. The research compares spending against allocation data to reveal insights into how marketers could be distributing their advertising budgets more optimally to generate growth in bottom-line profitability. This identifies […]
