Magical experiences cost-less this spring with Priority from O2’s campaign by tms

Magical experiences cost-less this spring with Priority from O2’s campaign by tms

tms has launched a new spring campaign for Priority from O2, to make it even easier for their Priority members to make magical memories this April, without breaking the bank. Kicking off the spring season, this noise-making campaign aimed at Virgin Media O2 customers encourages Priority membership sign-ups through savings on days out, restaurant partnerships […]

Ad industry wants to confront ultra-orthodox extremists

Ad industry wants to confront ultra-orthodox extremists

Hidden Portraits: fighting years of vandalism against women in Jerusalem with daring Out of Home campaign Cloudfactory from Amsterdam and Blue Oyster Media and Adler Chomski, both from Tel Aviv, created a ‘Trojan Horse’ for Israel Women’s Network and JCDecaux Israel: They made a mosaic image of Israeli actor Tsahi Halevi representing the portraits of […]

TENA goes behind closed doors to show the unseen reality of family carers in new powerful global campaign

<strong>TENA goes behind closed doors to show the unseen reality of family carers in new powerful global campaign</strong>

In #NoLoveLikeIt, developed by AMV BBDO, leading incontinence brand shines a light on the different experiences of caregiving to encourage greater support Around one in ten people already look after a loved one1, yet new research conducted by Essity owned incontinence brand TENA reveals that only 50% of people who provided extended family care considered […]

Plain water sucks. 23-yr old brand Wyler’s Light appeals to younger consumer in new ad campaign.

<strong>Plain water sucks. 23-yr old brand Wyler’s Light appeals to younger consumer in new ad campaign.</strong>

Denver-based Indie Agency Good Conduct’s First Creative and Strategy Work for the Brand Focuses on Reaching New Audiences with CTV, Social, Print, and OOH Wyler’s Light new creative campaign highlights the idea that plain water is just that— plain. While it may be what the doctor ordered, plain water isn’t very exciting. The campaign was […]

Autocorrected Pay Gap: National campaign launches to correct bias of Britain’s ethnicity pay gap

Autocorrected Pay Gap: National campaign launches to correct bias of Britain’s ethnicity pay gap

Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Their latest campaign taps into this insight to help correct the pay gap between ethnicities. Their national ‘Autocorrected Pay Gap’ campaign is now live across multiple locations in […]

Humanaut Creates Mom-tastic Marketing Campaign for Bobo’s Baked Goods

Humanaut Creates Mom-tastic Marketing Campaign for Bobo’s Baked Goods

Bars contain wholesome homemade ingredients but not the baggage of a doting, 24/7 mother Advertising agency and brand production studio Humanaut has created its first national campaign for Bobo’s, a brand known for its delicious, nourishing and comforting baked goods made from simple ingredients. The pitch? “The bar your mom would bake—without her actually having […]

3D-artists Reimagine Street Art for Digital Age Extended-Reality Campaign Showcases Power Of Lenovo’s Yoga Pro in Initiative from SuperHeroes NY

3D-artists Reimagine Street Art for Digital Age <strong>Extended-Reality Campaign Showcases Power Of Lenovo’s Yoga Pro in Initiative from SuperHeroes NY</strong>

What happens when 3D artists try their hand at street art? No building is too precious, no alleyway is off limits. The whole world becomes a blank canvas that unleashes never before seen mixed-reality digital art. Revealing the power and creativity that can be realized by new digital capabilities was the idea behind a new global […]

National Rail Issues Rallying Call to Customers

National Rail Issues Rallying Call to Customers

New Campaign Shows the Joy of Connection Through ‘Being There’ Rail Delivery Group (RDG) in collaboration with Britain’s train operating companies, Network Rail and Great British Railways Transition Team (GBRTT), launches an industry-wide rallying call to customers this Spring with a new campaign entitled, ‘Nothing Beats Being There’. The work boldly calls out the joy […]

Barnardo’s launches its first ever legacy TV campaign ‘Be More Gladys’.

Barnardo’s launches its first ever legacy TV campaign ‘Be More Gladys’.

The UK’s largest children’s charity, Barnardo’s, is encouraging people to leave a gift in their will to help increase long-term funding for its services supporting children, young people and families. The charity has launched its first legacy television marketing campaign to inspire people to leave Barnardo’s a gift in their will. It will feature across […]

“GLAAD Southern Story Bank” Launches To Share Authentic Personal Experiences For Transgender Day of Visibility

<strong>“GLAAD Southern Story Bank” Launches To Share Authentic Personal Experiences For Transgender Day of Visibility</strong>

Daniella Carter Brought GLAAD and Ad Agency SpecialGuest Together for the Video Project to Help Counter Media Negativity in the Southern United States Filmmaker and LGBTQIA+ Advocate Daniella Carter, GLAAD, and Brooklyn-based ad agency SpecialGuest have joined together to create an awareness campaign aimed at helping media tell accurate and inclusive stories about the transgender […]

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