Influencer-led social marketing agency Joybyte has embarked upon an organic social-media-influencer campaign on Instagram, TikTok, Facebook, and Pinterest for dairy brand Eggland’s Best, a new client that the shop signed in August 2024. Joybyte is a unit of TBA Worldwide. The objective of the campaign is to engage people on social media who have psychographic profiles that align with […]
Pip & Nut’s red squirrels have been popping up on billboards and screens all over the country this month, and one billboard, at London’s Westfield, has gone viral following a CGI stunt that saw the brand’s signature red squirrel appear to come to life. The audacious giant squirrel was seen to jump out of the billboard, […]
Following the recent ‘The Syllabus of Champions’, Sportz Village, India’s largest school sports organization, has launched its latest campaign in collaboration with Scarecrow M&C Saatchi. The campaign is a heart-warming redemption story of Dileep, a boy from humble origins who gets ridiculed on the cricket field. Saumil Majmudar says, CEO and MD, Sportz Village, “While talent […]
While drug overdose deaths in the U.S. have slowed from their all-time peak in 2022, the overdose crisis is far from over. That’s why the Ad Council is proud to announce the launch of new life-saving PSAs as part of their ongoing naloxone education campaign. These powerful ads encourage young adults to carry naloxone so they are prepared […]
Customers invited to ‘Make every journey epic’ in new campaign by McCann Birmingham East Midlands Railway (EMR) has launched an epic new campaign by McCann Birmingham featuring brand character, Miles. The action-packed multi-channel campaign aims to drive leisure and business travel and promote advance booking for the rail operator. Now in his fourth year, Miles […]
New marketing campaign showcases the joy of getting the best for less and the many ways customers can save money at Boots Campaign features Boots shoppers sharing their bargain-hunting purchases in a fun “Snap Your Savings” photo booth Brand new Boots Best for Less deals this January include 50% off big brands, up to half […]
Vietnamese street food restaurant, Pho, will be serving up complimentary takeaway cups of their signature bone broth at their first ever broth-dispensing billboard in central London. Happening exclusively on 14th and 15th January 2025, a bone-broth-dispensing billboard will be installed outside London’s Victoria train station. Guests will be handed a branded Pho cup which will have […]
Two new spots just went live during the NFL playoffs on January 11th showcasing Game of Thrones and Housewives-esque scenery, where, let’s be real… there’s always drama. With these two ads that showcase just how easy colon cancer screening is, Cologuard is leaving the drama behind so people can get back to living their glorious, best lives. The campaign leans into humour to […]
easyJet and easyJet holidays have launched a new fully integrated campaign for the Winter sales period that marks a shift in the brand’s approach to advertising. Moving away from the traditional ‘big shoot’ model, towards one that embraces and reflects more short-form, social-style content, the ‘Big Orange Sale’ campaign is built entirely from content shot by […]
Vitality’s latest campaign centres on the data that ‘you can live up to five years longer with Vitality*’ Today, Vitality has launched a new campaign for its life insurance business, with its creative agency of record VCCP, bringing to life data that shows how you can live for up to five years longer when you have Vitality insurance. […]