UN Women teams with Havas Group to bring world-leading women innovators out of the shadows

UN Women teams with Havas Group to bring world-leading women innovators out of the shadows

UN Women launched a takeover of media sites in some of the most visible, high-traffic locations in the world to mark International Women’s Day and its theme “Think Equal, Build Smart, Innovate for change”.  ‘Impossible to Ignore’, which has been developed in partnership with Havas Group, celebrates the female scientists, inventors, engineers, designers and innovators […]

Catalyst launches #BiasCorrect campaign to tackle unconscious gender bias in the workplace on Women’s Day

Catalyst launches #BiasCorrect campaign to tackle unconscious gender bias in the workplace on Women’s Day

Catalyst, a leading global nonprofit focused on creating workplaces that work for women, is marking International Women’s Day (IWD) by launching a bold campaign to tackle one of the biggest gender equality issues in the workplace: unconscious gender bias. The new campaign, which features women from diverse industries, aims to shine a light on the […]

Godrej Appliances takes its #LetsStartRight forward, with another dialogue starter film on Women’s Day

Godrej Appliances takes its #LetsStartRight forward, with another dialogue starter film on Women’s Day

‘Change begins at home’. What better category to start this conversation than Home Appliances? With its latest International Women’s Day campaign, Godrej Appliances fights subtle gender stereotypes by effortlessly marrying the philosophy of ‘Things Made Thoughtfully’ with the hashtag #LetsStartRight. The film by Creativeland Asia, show a seemingly progressive household, that agrees with the mainstream […]

New self-charging hybrid SUV by Lexus enters Europe market with stunning campaign by The&Partnership

New self-charging hybrid SUV by Lexus enters Europe market with stunning campaign by The&Partnership

Lexus Europe and The&Partnership bring us Sunrise to Sunrise, the new pan-European campaign for the new Lexus UX self-charging Hybrid SUV. Regarded as a game-changer for the luxury car manufacturer, the car has been designed to appeal to a city-dwelling audience who love expanding their horizons and trying new things. The UX is a vehicle […]

Shoppers find Premier League legends in unexpected places in new Cadbury social content push

Shoppers find Premier League legends in unexpected places in new Cadbury social content push

Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]

Sea Shepherd uses depictions of tortured animals to fight against plastic in the oceans

Sea Shepherd uses depictions of tortured animals to fight against plastic in the oceans

A simple plastic bag seems harmless, but it can represent extreme suffering – and even death – for thousands of animals in the oceans. Depicting this unfortunate truth through strong images, Sea Shepherd, an NGO focused on the conservation of marine wildlife, is launching a plastic awareness campaign. 3D ads have been created in partnership […]

ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly nine million Kazakhstan women account for 40% of the country’s GDP.  43% of all Kazakhstan’s small and medium sized businesses are operated by women and 52% of the country’s sole proprietors are female.  ForteBank is […]

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