The Montreal Children’s Hospital Foundation just unveiled its new brand image, created by Cossette. The Foundation’s three pillars are at the essence of the new identity—Heal. Love. Bond. Three little words that mean a lot for sick children and their families. Three big words at the heart of the work being done at the Montreal Children’s […]
Movember 2018 kicks off in November with an ambitious, targeted and intelligent digital marketing campaign. The campaign for the Movember Foundation’s annual fundraising month has been devised by purpose-driven digital agency Blue State Digital and will run across the UK, the US, Canada and Australia. The majority of activity for ‘Movember’ launches with Movember season […]
Canada Jetlines Ltd. announced that it has selected two-time Agency of the Year winner, Cossette, as its marketing agency of record. Known for its bold, creative-first approach, Cossette will be charged with developing all of the Company’s marketing and communication initiatives. Cossette’s expertise in strategy and branding, traditional and digital communications, design, CRM, and performance […]
Award-winning global brand and design agency Coley Porter Bell has created a new brand identity for Canadian fashion footwear and accessories brand Call It Spring by Aldo. The brand needed to connect better with its customers, regain its youthful edge and be evolved for the digital age. Call It Spring is Aldo’s less expensive, more […]
AspenClean is a home cleaning products and cleaning services brand in Canada and America. The all-natural cleaning products are designed to help consumers avoid the health risks associated with toxic cleaning chemicals. Using only natural ingredients and organic essential oils, the products are highly effective at fighting dirt and stains on a variety of surfaces. […]
Toronto-based design and experience agency Jam3 will turn Biidaaban: First Light, a pioneering interactive virtual reality (VR) exploration of Canadian indigenous futurism, into a live installation in Toronto’s Nathan Phillips Square. The week-long Biidaaban event will launch on Tuesday, September 18 and will be free to the public. Biidaaban: First Light premiered at the Tribeca […]
Toronto-based brand consultancy and creative boutique LP/AD, announces that it has won the business of biotechnology and consumer products company Folium Labs Inc. The Canadian nutraceutical company has appointed LP/AD to develop the launch of its new cannabis wellness supplement brand, Livli. The partnership will see LP/AD work with mother company Folium Labs Inc. to […]
Toronto-based design and experience studio Jam3 announced the appointments of Florencia Courtaux as Head of Production and Dan Clark as Global Client Partner. The two bring a wealth of international experience to Jam3’s existing global market reach. Argentina native Courtaux began her career in digital marketing at Mercadolibre.com, Ebay’s partner for Latin America. Following this, […]
Canadians love McNuggets. I mean, really love McNuggets. They love eating them, talking about them and posting about them on social. So, McDonald’s Canada and Cossette launched Nuggetiquette: defined as one’s own set of “rules” for eating McNuggets. This campaign celebrates all of the unique ways people eat their Chicken McNuggets. #Nuggetiquette shows us there […]
Have you ever been so excited about something that you wanted to tell the world? Well, McDonald’s Canada and Cossette took that concept to new heights on #NationalFrenchFryDay and gave McDonald’s fans an opportunity to shout their love of fries across Canada. McDonald’s launched the first-ever FRIESTREAM, a live stream of a drive-thru speaker […]