New campaign urges SA’s men not too ‘fear the finger’
![New campaign urges SA’s men not too ‘fear the finger’ New campaign urges SA’s men not too ‘fear the finger’](https://marcommnews.com/wp-content/uploads/2019/11/Fear-the-FInger-Screenshot-2019-11-14-at-08.36.10-701x438.jpg)
A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africa’s men to visit CANSA Care Centres for a prostate blood test. ‘Don’t Fear The Finger’, an integrated advertising campaign inspired by the classic horror movie genre launched during men’s health month in November with a TVC that […]