Retailers can enhance organic search and merchandising rules with audience segments from their own Customer Data Platform AI-powered retail media personalisation platform Particular Audience (PA) has added Customer Data Platform (CDP) audience targeting to its retail media platform. The move enables retailers to attach audience segments from their own CDP to organic search and merchandising […]
New Solution Enables BlueConic Customers to Meet Their Goals for Transformational Growth While Mitigating the Effects of Ongoing Browser Privacy Changes
BlueConic, the world’s leading pure-play customer data platform (CDP), today announced new functionality that enables customers to continue building legitimate first-party data assets amid rising third-party cookie and privacy-related data restrictions. Google and Apple are pushing forward with plans to eliminate third-party cookies to crack down on widely used advertising technologies that collect, share, and sell customer […]
