Multilocal launches sustainable Private Marketplace solution to deliver high-performing scale at a lower carbon cost

Multilocal launches sustainable Private Marketplace solution to deliver high-performing scale at a lower carbon cost

Curation expert Multilocal rolls out exclusive CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance Digital advertising curation expert, Multilocal, today announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara. Traditionally, within a Private Marketplace (PMP), each single impression generates millions […]

VIOOH shares industry-first carbon emissions measurement hitting 18% below benchmark

VIOOH shares industry-first carbon emissions measurement hitting 18% below benchmark

Today, VIOOH, the leading premium global digital out of (DOOH) home supply-side platform, announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which […]