BY: Chris Daly, Chief Executive of the Chartered Institute of Marketing. Artificial intelligence (AI) has become a fundamental part of society. It is woven into the fabric of modern marketing as we know it, with uses spanning from automating customer segregation to personalising campaigns at scale. AI is reshaping the tools we use and speed at which […]
· Digital marketing skills test of 9,000 marketers finds in-house teams lag behind on all areas of digital marketing · Marketers need to continually upskill themselves just to stay in the same place
New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals that agency marketers are significantly more advanced in the implementation of digital marketing techniques than the sector as a whole. Agency marketers outperformed the average digital skill level among marketers across all 12 areas of a […]