Product of the Year Spotlight on… Cheez-It
Kicking off the first in the Spotlight series for 2026, Product of the Year sat down with Cheez-It’s UK Senior Marketing Manager, Rui Frias, to unpack how the brand’s ‘moreishly cheesy’ newcomer bagged an award and conquered a discerning UK snacks market. Tell us about your product and why it resonates with the consumer. Cheez-It […]