Chloe Cox, Head of Social at Wunderman Thompson Commerce and Technology Comments on Twitter X Logo to replace Blue Bird
“Rebranding Twitter as ‘X’ may be Elon Musk’s ticket to success, but it’s also a huge gamble. Twitter is a recognised global brand and one wonders if the ‘X’ moniker will carry the same weight; brands thrive on awareness and the Twitter name has that in spades. It’s yet to be seen whether X will […]