Benecol appoints PHD Manchester to lead UK media account
Leading cholesterol-lowering food brand, Benecol, has appointed Omnicom Media Group’s PHD Manchester to handle its media planning and buying in the UK. The account, which moves from Wavemaker, includes management of the UK media strategy across both online and offline channels for Benecol’s range of spreads, yoghurts, bars and drinks. “PHD Manchester’s data-led approach and […]