BT launches new “All Business. No Drama” communications platform for Enterprise arm with major multichannel campaign from NOW

By newsroom on June 14, 2021   Advertising, Latest, Marketing, Mobile  

- Telecoms giant reveals new creative vehicle for SME activity - First TV spot, inspired by classic movies of Buster Keaton and Charlie Chaplin, features business owner narrowly avoiding potential everyday dramas - New communications platform is part of BT’s increased focus on the SME segment

BT launches new “All Business. No Drama” communications platform for Enterprise arm with major multichannel campaign from NOW