Miller Lite Unveils New Creative Platform, “Legendary Moments Start with a Lite,” Starring Christopher Walken

Miller Lite Unveils New Creative Platform, “Legendary Moments Start with a Lite,” Starring Christopher Walken

Miller Lite’s 2026 campaign encourages fans to socialize in person and introduces the Damp January Club Making plans is easy. Keeping them? Not so much these days. Miller Lite is stepping in to help make getting together feel a little easier—and a lot more worth it. Enter “Legendary Moments Start with a Lite,” the brand’s […]

Christopher Walken Brings Style & Pizzazz to Kia’s Super Bowl Spot

Christopher Walken Brings Style & Pizzazz to Kia’s Super Bowl Spot

Midsize sedans are not typically aspirational vehicles. They do not occupy the cool niches of sports cars or SUVs. They are practical, expected, and boring. Even their category name implicates them as middling. The next-generation Kia Optima, however, is anything but your typical midsize sedan. To introduce the next-generation Optima, David&Goliath enlisted revered cultural icon […]