“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe
![“Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe “Soft is the New Strong” in Eric Bompard’s new brand positioning by BETC Luxe](https://marcommnews.com/wp-content/uploads/2017/10/4-3-BOMPARD_SITE-701x394.jpg)
“Soft is the new strong” reads the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC Luxe. The agency won the client after a pitch earlier in 2017 and now proudly presents its first campaign for the luxury brand. The campaign consists of three stunning visuals, set to a Parisian backdrop […]