Boden, the British clothing brand unveils the first images from its new US brand campaign via Yard NYC, launching for spring 2019. Embracing Boden’s spring/summer theme of adventure and discovery, the campaign, “Like a Brit” inspires the American woman to embrace a renewed sense of optimism and joy through Boden’s glorious British style. Rolling out […]
Warrior Shanghai, the Chinese apparel brand famous for creating one of the most iconic sneakers in Chinese history and now appreciated by sneakerheads internationally, launches a new cultural series about the lives of young Chinese creative living in Europe. The video series, crafted by creative studio Amsterdam Worldwide, highlights the opinions of Chinese students, designers […]
Chicago menswear brand Public Rec reveals a new brand identity, with strategic support from branding and creative agency Studio.Build and writing agency Reed Words. Public Rec’s new visual identity and voice are as sharp and elegant as its apparel, creating a strong foundation for growth. Launched through a 2015 Kickstarter campaign set up by former […]
Digital marketing agency Crafted is excited to begin a new working relationship with Frugi, a leading organic cotton clothing brand for children in the UK. Frugi has ambitious growth targets for both domestic and international markets, and has appointed Crafted to deliver an integrated strategy across the full mix of digital channels. Following a competitive […]
 ’s latest collection invites women to join in creating the future of sport and to celebrate the diversity of their lifestyles. Created collaboratively with adidas’ creator network, the adidas Statement Collection is designed to support women through their workout, on their terms. Featuring creators Dua Lipa, Karlie Kloss, Shay Mitchell, Hannah Bronfman and Garbiñe […]
London-based creative practise BUREAU has been appointed by heritage jeans brand Lee Cooper to research the denim market and develop their brand positioning. The agency has been tasked with an initial phase of research, using quantitative insight and dynamic social data, to understand the global jeans wearer of today: not only what they wear but […]
This is a passion project for fashion label Stieglitz, a very outspoken brand with really bright, colourful and bold clothing for confident woman. Since ’88 wanted to make a film about choosing to be the person you want to be. That you have to look further and don’t stop when it gets hard. Filmed on […]
Clothing and accessories retailer Gap, along with their creative agency Yard NYC, have unveiled their latest holiday campaign starring Grammy Award-nominated R&B artist and songwriter Leon Bridges. As a continuation of a larger “Meet Me in the Gap” campaign, which originally brought Cher and Future together amongst other diverse talent to show what’s possible […]
Infinity Nation, the specialist online retail growth agency, has been chosen by women’s athleisure clothing brand, Boudavida to help develop and implement its digital growth strategy. This appointment marks Infinity Nation’s ninth win in nine months. The agency, whose online retail strategies have proved successful with other clients including cycling brand, Rapha, hamper.com, Home Leisure […]
“Soft is the new strong” reads the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC Luxe. The agency won the client after a pitch earlier in 2017 and now proudly presents its first campaign for the luxury brand. The campaign consists of three stunning visuals, set to a Parisian backdrop […]