More than half of marketers at risk of facing hefty fines for breaching GDPR requirements

More than half of marketers at risk of facing hefty fines for breaching GDPR requirements

Confusion over Consent Management Platforms (CMPs) is leaving businesses at risk of receiving hefty fines from the Information Commissioners’ Office for breaching GDPR requirements, running to 10s of 1000s of pounds, according to new research commissioned by data company fifty-five.  The survey of over 500 marketers revealed the majority (54%) haven’t set up a Consent Management Platform […]