CMW’s Magic Surprise for Arsenal

CMW’s Magic Surprise for Arsenal

After an inter-agency pitch, CMW was selected to create a campaign to promote Citroën’s new DS3 Cabrio and their partnership with Arsenal FC. To complement Citroën’s advertising theme ‘Escape the Ordinary’, CMW chose magic as their overarching theme, creating a show-stopping experience with up and coming magician Drummond Money-Coutts, aka DMC, performing a number of […]