Co-op Funeralcare encourages the nation to ‘own the way you say goodbye’ by handing out 10,000 free journals to its clients

By on    Experiential, Latest  

Co-op Funeralcare encourages the nation to ‘own the way you say goodbye’ by handing out 10,000 free journals to its clients

Today, Co-op Funeralcare and creative agency of record VCCP have created a journal which captures the highlights and anecdotes of a person’s life, to help loved ones plan a personalised funeral in the future. According to new research commissioned by Co-op Funeralcare, two-fifths (40%) of UK adults wish they had asked a loved one more […]

Co-op Funeralcare invites the nation to think about how to say goodbye in new campaign ‘1 Brilliant Life’

By on    Advertising, Latest, Marketing  

Co-op Funeralcare invites the nation to think about how to say goodbye in new campaign ‘1 Brilliant Life’

In the first campaign by VCCP since winning the account, Co-op Funeralcare establishes itself as the brand that helps ‘own your goodbye’ Co-op Funeralcare and creative agency of record VCCP have today launched a new integrated campaign, ‘1 Brilliant Life’, that places the power back into the hands of families and individuals, whether planning ahead or arranging a […]