Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

Co-op uses weather, time and event data in dynamic “Co-op Summer” OOH campaign

The Co-op has launched a UK-wide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]