Continuous creates campaign for Primark’s ‘Primark Presents by Coleen’ collection, celebrating the reality of modern womanhood

Continuous creates campaign for Primark’s ‘Primark Presents by Coleen’ collection, celebrating the reality of modern womanhood

Primark is partnering with Coleen Rooney on an exclusive new collection of stylish everyday essentials. Rooted in a shared belief that looking good shouldn’t mean spending more, ‘By Coleen’ brings together Coleen’s style and Primark’s commitment to offering great fashion at affordable prices. First teased on 2 March and launched to press and influencers on […]