Norton Motorcycles partners with Collaborate at Goodwood Festival of Speed 2024

Norton Motorcycles partners with Collaborate at Goodwood Festival of Speed 2024

Norton Motorcycles has appointed independent global experiential agency Collaborate as its activation partner at this year’s Festival of Speed. Ema Forster, Head of Marketing at Norton Motorcycles says: “We’re delighted to be working with Collaborate for Goodwood Festival of Speed 2024. Norton is growing at an incredible pace, so this year we have increased our […]

Collaborate Welcomes Stuart Parker as Head of Innovation

Collaborate Welcomes Stuart Parker as Head of Innovation

New role created to lead brands into the next era of activation Global independent experiential agency Collaborate has announced the arrival of Stuart Parker as Head of Innovation. The newly created role is designed to help ambitious brands accelerate growth in new places and spaces. Stuart’s brief is to anticipate the future needs of Collaborate […]

Hispano Suiza Awards Experiential Brief to Collaborate

Hispano Suiza Awards Experiential Brief to Collaborate

Spanish hypercar brand Hispano Suiza has appointed global experiential agency Collaborate to create real life activation at the Goodwood Festival of Speed 2024. The activation is part of a global strategy to unveil the hotly anticipated Hispano Suiza Carmen Sagrera. The Carmen Sagrera is the third model in the company’s range of hyperlux, electric hypercars –the Goodwood dynamic launch marks Hispano Suiza’s 120th anniversary. Collaborate has landed the business in a three-way competitive pitch. The […]