Not a fan of cats? WHISKAS® is set to prove you wrong

Not a fan of cats? WHISKAS® is set to prove you wrong

The Cat Conversion System is an innovative collaboration between WHISKAS®, CHEP Network, AMV BBDO, EssenceMediacom and Enthral WHISKAS®, a trusted leader in cat food since 1958, is turning self-proclaimed ‘cat haters’ into ‘cat lovers’ through an innovative new program in partnership with CHEP Network, AMV BBDO, and EssenceMediacom and Enthral. Launching first in Australia, WHISKAS® new cat adoption campaign […]

Mitsubishi Motors Canada Launches AI-Powered “Intelligent Companion” to Transform the 2025 Outlander Buying Experience

Mitsubishi Motors Canada Launches AI-Powered “Intelligent Companion” to Transform the 2025 Outlander Buying Experience

Mitsubishi Motor Sales of Canada announces an innovative AI-powered tool designed to transform the customer experience for the new Mitsubishi Outlander 2025. “The Intelligent Companion,” which launched on March 5, 2025, was created in collaboration with WongDoody (an Infosys company and IBM ecosystem partner) and leverages the IBM watsonx portfolio of AI products. Leveraging IBM’s […]

Lucozade and Jude Bellingham launch new collaborative drink – Ice Kick – with social-first campaign from We Are Social Sport

Lucozade and Jude Bellingham launch new collaborative drink – Ice Kick – with social-first campaign from We Are Social Sport

Suntory-owned drinks brand Lucozade has launched its latest Lucozade Sport drink, Ice Kick, in collaboration with football icon Jude Bellingham. The launch campaign has been led by Lucozade’s UK social media agency We Are Social Sport, the sports division of socially-led creative agency We Are Social. View this post on Instagram A post shared by […]

VIOOH and Turnadon expand programmatic DOOH footprint in France

VIOOH and Turnadon expand programmatic DOOH footprint in France

Today, the leading premium global digital out of home (DOOH) supply-side platform, VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local programmatic DOOH (prDOOH). Specialising in DOOH, Turnadon captivates urban audiences with a high quality network of screens […]

Allegra teams up with Disney’s Snow White for a fairy tale allergy season

Allegra teams up with Disney’s Snow White for a fairy tale allergy season

Allegra, a global leader in allergy relief from Opella, is redefining the category through a magical collaboration with the highly anticipated live-action film, Disney’s Snow White, coming to theaters March 21st. Launching in 15 markets worldwide, Allegra’s adult-targeted campaign is poised to show the world how Allegra can help transform allergy season into “happily ever after”. […]

Thousand Hills Resort Hotel Teams Up with TravelBoom to Drive Direct Bookings and Boost Digital Success

Thousand Hills Resort Hotel Teams Up with TravelBoom to Drive Direct Bookings and Boost Digital Success

Thousand Hills Resort Hotel, a premier destination in Branson, Missouri, has chosen TravelBoom Hotel Marketing to spearhead its web development and digital marketing efforts. As the crown jewel of the Thousand Hills family, this 472-room, full-service hotel represents the pinnacle of Branson’s largest hospitality company, which includes beloved brands like Thousand Hills Resort, Thousand Hills Vacations, Vacation […]

Paws, Relax, and Enter Purradise – WHISKAS® New Campaign for Cat Happiness

Paws, Relax, and Enter Purradise – WHISKAS® New Campaign for Cat Happiness

WHISKAS, the leading cat food brand, is excited to introduce Purradise™, a multi-channel campaign designed to celebrate feline happiness. Created in collaboration with AMV BBDO, Weber Shandwick, and EssenceMediacom, the campaign brings to life the joy and satisfaction cats experience at mealtime, turning every dish into an immersive sensory journey. Purradise™ features six uniquely designed […]

Survival by Crunch: Introducing the Call of Duty Bribe Bucket from KFC

Survival by Crunch: Introducing the Call of Duty Bribe Bucket from KFC

Gamers can now negotiate their survival with fried chicken in a bold, first-of-its-kind campaign. KFC has found a new battleground to conquer: the virtual warzones of Call of Duty. In a playful yet disruptive collaboration with TBWA\RAAD, the iconic fried chicken brand is introducing the KFC “Bribe Bucket”, giving gamers a wild new way to […]

PRIYANKA CHOPRA JONAS FRONTS NEW CAMPAIGN TO BRING JOHNNIE WALKER TO APRÈS SKI

PRIYANKA CHOPRA JONAS FRONTS NEW CAMPAIGN TO BRING JOHNNIE WALKER TO APRÈS SKI

Johnnie Walker Blue Label celebrates its entry into après ski culture through collaboration with Perfect Moment and the launch of a limited edition whisky Johnnie Walker, the world’s number one Scotch Whisky*, is partnering with luxury skiwear and lifestyle brand, Perfect Moment, as it enters the Après Ski occasion. Starring Johnnie Walker Blue Label Ambassador […]

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