Fortnight Collective and Steamboat Ski Resort Tap into More Cowboy Poetry for Year Two of “The Steamboat Way” Campaign

Fortnight Collective and Steamboat Ski Resort Tap into More Cowboy Poetry for Year Two of “The Steamboat Way” Campaign

Fortnight Collective is adding a new round of creative to “The Steamboat Way,” its campaign for Steamboat Ski Resort in Steamboat Springs, Colorado. The ads use cowboy poetry to evoke the parallels between winter sports and the rugged Wild West to capture Steamboat’s unique pioneering culture. The second-year creative coincides with “Full Steam Ahead,” Steamboat’s […]

Human Helps Redefine Downtown Denver as Metro with Unexpected Endless Possibilities

Human Helps Redefine Downtown Denver as Metro with Unexpected Endless Possibilities

Full-service digital agency Human has expanded MyDenver, a multimedia advertising campaign intended to drive traffic to hip, historic district Downtown Denver. The objective is to get visitors to ditch rigid plans and encourage exploration. It’s the first integrated campaign for the “MyDenver” theme since its 2022 debut. Downtown Denver Partnership (DDP) hired the agency to […]

Steamboat Ski and Resort Corporation Launches Cowboy Poetry Campaign Created by Agency Fortnight Collective

Steamboat Ski and Resort Corporation Launches Cowboy Poetry Campaign Created by Agency Fortnight Collective

Steamboat Ski and Resort Corporation is launching a new campaign developed by brand accelerator agency Fortnight Collective to attract new visitors and build upon its legacy as a unique western vacation destination for skiers and snowboarders. The work, the most ambitious integrated marketing campaign by the resort to date, coincides with Steamboat’s 60th anniversary and a $200m capital investment into […]