Dutch telco Ben and agency Etcetera launch a branded phone-condom to boost physical intimacy in the bedroom

By on    Latest, Marketing, Media, Mobile  

Dutch telco Ben and agency Etcetera launch a branded phone-condom to boost physical intimacy in the bedroom

 Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom – an eye-catching stunt to kick-off their “Better in Bed” campaign – and a radical solution to some of the relationship woes affecting today’s mobile phone dependent society.  The world’s first phone-condom has been introduced as an irreverent – and […]

Jontex and BETC São Paulo Create an Edible Candy Wrapper in Order to Redefine a Common Saying

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Jontex and BETC São Paulo Create an Edible Candy Wrapper in Order to Redefine a Common Saying

 Educating the population about condom usage on their sexual intercourse has became each day more important. However, in Brazil and in other countries around the world, there’s a common saying stating that “Sex with a condom is like eating candy with the wrapper on” – an old perception that harms the STD prevention investment […]