Wavemaker today unveiled research into marketing mishaps and bias towards over-45s in social. The report, Finding the Gen X Factor, investigated 45-60 years old audiences or ‘Generation X’ often ignored by brands and the advertising industry, particularly across social media advertising. Recognising a huge untapped opportunity, Wavemaker undertook first of its kind research into the […]
Discovering what keeps consumers coming back to a brand again and again…or not…can be the equivalent of finding the golden ticket. Helping brands understand the reasons motivating consumers’ opinions and buying habits is one of the most important phases during a brand’s development process. This kind of strategic qualitative research enables brand owners to collect […]
Cloud communications software and solutions specialist IMImobile, announced findings of its latest ‘Consumer Research Report’, looking at customer service experiences and expectations of 1,000 UK consumers. The research reveals the increasing preference amongst today’s consumers to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams. With 68 per cent […]