In consumer research, an inspiring environment is good for the soul (and brand growth)

In consumer research, an inspiring environment is good for the soul (and brand growth)

Discovering what keeps consumers coming back to a brand again and again…or not…can be the equivalent of finding the golden ticket. Helping brands understand the reasons motivating consumers’ opinions and buying habits is one of the most important phases during a brand’s development process. This kind of strategic qualitative research enables brand owners to collect […]

IMImobile: 68% of consumers prefer customer service over digital messaging channels

IMImobile: 68% of consumers prefer customer service over digital messaging channels

Cloud communications software and solutions specialist IMImobile, announced findings of its latest ‘Consumer Research Report’, looking at customer service experiences and expectations of 1,000 UK consumers. The research reveals the increasing preference amongst today’s consumers to use mobile and digital messaging channels to submit enquiries, receive answers and engage with customer service teams. With 68 per cent […]