2026 Mid-Year Consumer Spending: Inflation Driving Fewer Purchases, Higher Value Orders

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2026 Mid-Year Consumer Spending: Inflation Driving Fewer Purchases, Higher Value Orders

US consumers are spending more money than they did in 2025, but not in the way retailers expected. They’re making significantly fewer purchases and doing far more research before committing to purchases. The shift reflects inflation-driven price pressures – but pricing alone doesn’t explain it. Online prices rose just 2%-3% over the same period according to Adobe Digital Insights, […]

Prime Day Data Surprise: 9% More Clicks, 45% Less Consumer Spending — What Changed

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Prime Day Data Surprise: 9% More Clicks, 45% Less Consumer Spending — What Changed

Amazon’s Prime Day generated significantly more traffic for retail brands in 2026 but delivered far less revenue – a striking reversal that reveals a fundamental shift in how consumers shop during major sales events and what they want from brands. According to a new benchmark report from impact.com, which analysed performance across 1,364 North American […]