Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads

By on    AdTech, Agency, Latest, Research  

Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads

GumGum’s video solutions suite meets the growing demands of consumers Video advertising spend will account for 86% of new display dollars over the next three years, according to an eMarketer forecast. However, a significant disconnect remains between how ads are delivered and what truly resonates with consumers. GumGum, the leader in contextual-first advertising technologies, today […]

GumGum study shows a resurgence in contextual targeting in advertising, but highlights room for industry to grow

By on    Advertising, Latest, Marketing, Media  

GumGum study shows a resurgence in contextual targeting in advertising, but highlights room for industry to grow

 Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released on September 13 and commissioned by GumGum, an artificial intelligence company with deep expertise in […]