CO-OP Uses Location-Led Out Of Home Campaign For Exclusive New Plant-Based Range “GRO”
Integrated social promotion #GiveGROAGo uses automated Twitter coupons to offer student discount Co-op has used a highly targeted, dynamic digital out-of-home campaign using location data to drive demand for its new and exclusive, extensive plant-based range, GRO. GRO’s aim is to celebrate the diversity and deliciousness of plant-based food and the range is designed with […]