Gain Theory report reveals creative measurement can unlock 30% increase in sales
Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new report ‘Creative Effectiveness Decoded: A Guide to Data-Informed Creative Impact’ revealing that by implementing a best-in-class creative effectiveness approach, brands can achieve up to 30% improvement in advertising’s impact on sales. For a company with $1 billion in sales and a $50 million […]