McCann’s striking OOH campaign celebrates travel and community CrossCountry Trains, in collaboration with Global Street Art and McCann Birmingham, has unveiled The Embrace – a striking 14-metre-high mural celebrating connection and creativity in the heart of Leeds. CrossCountry Trains play a vital role in connecting the country, and the creative concept from McCann was inspired […]
Rail enthusiasts find competition and connection in latest film by McCann Birmingham CrossCountry Trains is embracing the joy of hobbies, rivalry and human connection in its latest film, A Picture Perfect Rivalry, by McCann Birmingham. The light-hearted new campaign celebrates the simple joys of doing what you love and the bonds that can form along the way. […]
