The Rolling Stones’ Premium Rum Launches in 2026 With a Complete Brand Reconstruction by Fred & Farid New York, Built on the Cultural Encounter That Made the Brand Possible
Crossfire Hurricane, the Rolling Stones’ premium rum launching globally this month with Kite Drinks in collaboration with Universal Music Group and global rum authority Ian Burrell, arrives with a complete brand reconstruction delivered by Fred & Farid New York. The agency was responsible for the brand positioning, the visual identity, the print poster campaign, the […]