Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

By on    AdTech, Agency, Latest  

Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

The fast-food chain achieves 119% uplift in attention in Beta campaign featuring GumGum’s new motion-led ad solution, Velocity GumGum, the contextual-first technology leader transforming digital advertising, today announced the results of a test campaign for Burger King® Germany that used a pioneering new motion-led ad format. Developed by GumGum and launching this week in Europe, […]

40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath

By on    Latest, Marketing, Media  

40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath

Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]