40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath
![40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath 40% of 18-24 year olds are using ad blockers in the UK in latest native advertising research by Oath](https://marcommnews.com/wp-content/uploads/2018/12/Adblockers-701x394.jpg)
Research released today by Oath has revealed that native ads drive increased brand affinity amongst UK consumers, with 26% more likely to recommend brands they’ve seen on native ads and 15% more likely to consider purchase from these brands when compared to traditional display. The research aimed to gain insight into the value of native […]