DAIVID Puts Emotion at the Heart of Media Buying With New Solution That Helps Advertisers Buy Inventory Based on How Audiences Feel

By on    AdTech, Agency, Latest, Media  

DAIVID Puts Emotion at the Heart of Media Buying With New Solution That Helps Advertisers Buy Inventory Based on How Audiences Feel

MoodBoost enables brands and agencies to find and select media environments based on audience emotion, with early campaigns showing performance increases of up to 43% DAIVID, the creative and media intelligence engine, today launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads […]

DAIVID Launches New Solution That Analyses Thousands Of Ads At Once To Connect Creative Performance To Business Results

By on    AdTech, Agency, Latest  

DAIVID Launches New Solution That Analyses Thousands Of Ads At Once To Connect Creative Performance To Business Results

Creative Audit, used by brands including Boots, links creative signals with campaign outcomes to identify what drives results and inform future creative DAIVID, the intelligence engine for creative and media, today launched a new solution that analyses thousands of ads at once, connecting creative signals with campaign outcomes to show which elements drive stronger results […]