New AI analysis from creative and media intelligence platform DAIVID also puts a new HBO Max Halloween trailer among the ads most likely to provoke intense fear among viewers A new Halloween campaign for Cheetos is one of the top 10 scariest ads of all time, according to new data from DAIVID, the creative and […]
MoodBoost enables brands and agencies to find and select media environments based on audience emotion, with early campaigns showing performance increases of up to 43% DAIVID, the creative and media intelligence engine, today launched MoodBoost, a new solution that can boost media performance by up to 43% by helping advertisers choose where to place ads […]
Creative Audit, used by brands including Boots, links creative signals with campaign outcomes to identify what drives results and inform future creative DAIVID, the intelligence engine for creative and media, today launched a new solution that analyses thousands of ads at once, connecting creative signals with campaign outcomes to show which elements drive stronger results […]