McCann London and Innocence in Danger launch ‘Sexxenger’ campaign to highlight online danger for kids

McCann London and Innocence in Danger launch ‘Sexxenger’ campaign to highlight online danger for kids

Innocence in Danger, the charity for the protection of children from abuse and violence, has launched a press and outdoor campaign highlighting the potential dangers that lurk within the internet. The campaign, created by McCann London, features a seemingly innocent message from an online conversation. However, there is more to this message than would meet […]

Powerful Safe Driving Ad Makes You Think Twice About Speeding

Powerful Safe Driving Ad Makes You Think Twice About Speeding

http://www.youtube.com/watch?v=bvLaTupw-hk According to the NZ Transport Agency, speeding is a contributing factor in “20% of all fatal and serious injury crashes on New Zealand roads”. To remind drivers to be more vigilant on the road and to “choose a safer speed”, the agency released a powerful, thought-provoking safe driving ad titled ‘Speed ad – Mistakes’. […]