VIOOH confirms programmatic DOOH delivers industry-leading sustainable media performance with third consecutive year below industry and open web standards

By on    Agency, Latest, Marketing, Media  

VIOOH confirms programmatic DOOH delivers industry-leading sustainable media performance with third consecutive year below industry and open web standards

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced its 2024 full year emissions intensity (an objective measure of carbon efficiency), which was 0.041 grams CO2e per ad impression. In June 2025, Ad Net Zero launched version 1.2 of the Global Media Sustainability Framework (GMSF), the global advertising industry standard […]

Onetag takes the lead on GARM sustainability framework with Cedara partnership

By on    AdTech, Agency, Innovation, Latest, Media, Mobile  

Onetag takes the lead on GARM sustainability framework with Cedara partnership

Onetag selects Cedara to provide comprehensive, fully compliant emissions measurement for buy- and sell-side customers Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media curation for the programmatic supply chain. Onetag will incorporate Cedara […]