Aussie expat freelance creatives David Simons and Gooch Richards have launched #FrontlineToTheFrontRow

...to thank frontline workers for their hard work during COVID-19. The social-led campaign, which asks fans to nominate frontline workers for front row seats, has been live across the Super Rugby competition in NZ since June.

Aussie expat freelance creatives David Simons and Gooch Richards have launched #FrontlineToTheFrontRow

Says Simons: “Frontline to the Front Row kicked-off with the Auckland Blues, who were big fans of the idea from the start. Once we had them on-board, the Highlanders, Hurricanes and Chiefs were quick to follow.” But the campaign almost didn’t happen. Says Richards: “We initially pitched the idea to the English Premier League via […]